POP MUSIC AND MECHANISMS OF MASS PERCEPTION

Abstract

This article examines pop music as a phenomenon of contemporary mass culture and one of the most influential tools of cultural communication. It analyses the reasons for its widespread popularity, the characteristics of its reception by a mass audience, and the relationship between its rhythmic organization and the genre's mass appeal. Particular attention is paid to the terminological aspects of the concept of "pop music," its relationship with the concept of "variety music," and the distinction between pop and rock music. The development of Uzbek pop music and the role of dance metrorhythmics in shaping its mass appeal are examined. A conclusion is drawn regarding the need for a comprehensive, interdisciplinary study of pop music as an important sociocultural phenomenon.