TOURIST ADVERTISING AS AN OBJECT OF LINGUISTIC ANALYSIS

Abstract

The existence of a modern person cannot be imagined without travel associated with professional activities, recreation and other aspects of human existence. The tourist “rise” observed since the 2nd half of the 20th century has been greatly influenced by the Internet. The development of the global network has facilitated the work of both numerous travel companies and their potential customers, providing free access to information and allowing you to book travel without leaving your home. In this regard, the relevance of the research topic is due, first of all, to the importance of studying English-language tourism advertising as one of the main types of the advertising industry, which has not been subjected to a comprehensive linguistic analysis in terms of the impact problem.