OPTIMIZATION OF MARKETING MANAGEMENT APPLICATION BASED ENTERPRISES OPERATIONS RESEARCH METHODS

Authors

  • Pesikov Eduard Borisovich Doctor of Technical Sciences, Professor, Professor of the Department of Automation of Communications Enterprises of the St. Petersburg State
  • Prof. M. A. Bonch-Bruevich University of Telecommunications
  • Sarimsakov Khamidjon Usmonovich Candidate of Economic Sciences, Associate Professor of the Department of Information Technology, Andijan Machine-Building Institute

DOI:

https://doi.org/10.17605/OSF.IO/EN2UA

Keywords:

enterprise, marketing management, optimization model

Abstract

The implementation of one of the possible approaches to the formation of the marketing strategy of a communication enterprise, based on the use of operations research methods and allowing to optimize the choice of assortment, supply volumes, market segments and prices for communication services, is considered. The results of solving the problem of nonlinear partial-integer programming using the proposed heuristic method based on iterative increase in prices for communication services and solving the problem of linear partial-integer programming using the Land and Doig method are presented.

Downloads

Published

2022-04-11

How to Cite

Pesikov Eduard Borisovich, Prof. M. A. Bonch-Bruevich, & Sarimsakov Khamidjon Usmonovich. (2022). OPTIMIZATION OF MARKETING MANAGEMENT APPLICATION BASED ENTERPRISES OPERATIONS RESEARCH METHODS. Emergent: Journal of Educational Discoveries and Lifelong Learning (EJEDL), 3(04), 4–12. https://doi.org/10.17605/OSF.IO/EN2UA

Issue

Vol. 3 No. 04 (2022): ejedl.academiascience

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.